Thursday, May 21, 2009

New South's canning machine once belonged to Dale's Pale Ale

Last night, New South Brewing Co. in Myrtle Beach was hosting a customer appreciation night. I asked owner Dave Epstein, "Where's the canning machine?"

I was expecting something with conveyer belts, but instead, the canning machine was merely a stainless steel countertop with three no-so-large machines attached to it.

Basically, this machine fills two cans at a time. "Very labor intensive," Epstein said.

(In the image immediately above, Epstein stands beside the part of the machine that fills two cans at a time, with sensors for an automatic shut-off.)

The cool thing? That very machine used to belong to Dale's Pale Ale, which has grown into a larger canning operation and partnered with Paste magazine for some free downloads.

New South has been held up by several tiny details on their can label. The division formerly known at ATF (can't remember the new name) has been asking New South to tweak parts of the White Ale label, and then tweak other parts of the label, for months now.

The image immediately above is the final stage in the canning process, when six cans become a six-pack. Epstein was told the machine could produce 25 cases per hour.

P.S. -- Paste is the coolest magazine ever, and it happens to need your help.

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