Thursday, March 20, 2008

Land Shark Lager in the outfield

BB&T Coastal Field, home of the Myrtle Beach (S.C.) Pelicans baseball club, has the only outfield seating section in the Carolina League, and it's about to be up-fitted, Jimmy Buffett-style.

The section will become "Land Shark Landing," themed after the Margaritaville Brewing Co.'s Land Shark Lager. The parent company is Anheuser-Busch.

"Land Shark Landing" is scheduled to be ready for the Myrtle Beach Pelican's home opener on April 11, said Jon Laaser, the ball club's director of broadcasting and communications.

"Land Shark Landing" - definitely has a ring to it - will be a partnership between the Pelicans and Better Brands, Inc., a beer wholesaler in Myrtle Beach that will also be co-sponsor of Thirsty Thursdays - the nights for beer specials - for the 2008 season.

Although I'm more inclined to think about Chevy Chase as the original land shark from the classic Saturday Night Live skits, the real inspiration behind "Land Shark Lager" was Buffett's song "Fins." Remember that one? "You got fins to the left / Fins to the right / You're the only bait in town."

Like I've said before, Land Shark Lager, which tastes similar to Corona Extra, and would go fairly well with a cheeseburger that has lettuce and tomato, Heinz 57 and French-fried potatoes.

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