Saturday, October 6, 2007

Foster's ad: fat trucker, Slovenian blondes

"FOSTER'S GROUP has created the unlikely partnership of a bevy of Slovenian blondes and a fat Aussie truckie to star in a blockbuster ad for its market-leading brand in the booming low-carbohydrate beer category," reports Australia's Sydney Morning Herald.

"Three years after quietly launching Pure Blonde, the company last night twisted the cap off a $3 million ad campaign marketing the beer as the purest drop to be found."

Read the article, and see a pic, at:
http://www.smh.com.au/news/business/fosters-adds-touch-of-fantasy-to-lite-beer/2007/10/05/1191091362619.html

Digg this
Post a Comment
 
Links Add to Technorati Favorites