Saturday, October 6, 2007

Foster's ad: fat trucker, Slovenian blondes

"FOSTER'S GROUP has created the unlikely partnership of a bevy of Slovenian blondes and a fat Aussie truckie to star in a blockbuster ad for its market-leading brand in the booming low-carbohydrate beer category," reports Australia's Sydney Morning Herald.

"Three years after quietly launching Pure Blonde, the company last night twisted the cap off a $3 million ad campaign marketing the beer as the purest drop to be found."

Read the article, and see a pic, at:

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